Wireless Technology Terms, Glossary and Dictionary
Cell Broadcast
Cell Broadcast (CB), also known as Short Message Service - Cell Broadcast (SMS-CB), is a one-to-many geographically focused messaging service, whereas the Short Message Service - Point to Point (SMS-PP) is a one-to-one and one-to-a-few service. Cell Broadcast is designed for simultaneous delivery of messages to multiple users in a specified area. CB is a mobile technology feature defined by the ETSI’s GSM committee and is part of the GSM standard. Cell Broadcast messaging is also supported by UMTS, as defined by 3GPP.
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